Overview
A seasoned marketer with 15 years industry experience, I consider myself a multidisciplinarian generalist. Knowledgeable across specialisms, a holistic view of marketing allows me to operate on an overarching strategic level as well as on an execution level in the pursuit of driving growth for brands.
Experience Coverage
| Strategy | Planning | Execution |
| Digital | Performance Marketing |
| Programmatic | Search | Social |
| e-Commerce | Content |
People First
My approach to what I do has always been people focused, and I have built up relationships both internal and external at all levels which not only helps to get whatever I need done and have fun while doing it, but has also ensured that I have formed great friendships that remain with me long after any job is complete.
Wide Category Brand Experience
Working my way up the ranks primarily in media agencies, I have had the privilege of contributing to esteemed businesses both B2C and B2B, always with business goals in mind, most with a digital focus.
Hospitality | RWS | IHG | Qantas |
Financial Services | MSIG | Amex |
B2B and Tech | IBM | PropertyGuru |
FMCG | Unilever | GSK | Ferrero |
What's Next?
While I have been proud of and enjoyed much of what I have accomplished to date, I find myself in a phase in my life of refusing to be defined by what I have already done. I want to be known for what I have yet to achieve, and I am very much looking forward to what the future holds.
